Case Study: Every Voice Matters: Engaging the Full Spectrum of Veterinary Professionals

It takes every member of a veterinary practice to make it run. 

So why does animal health market research so often only focus on the veterinarians themselves? Our client, a veterinary pharmaceutical company, understood the need to reach further and include veterinary technicians, practice managers, and customer service representatives in their data collection. We worked quickly and efficiently with our 10,000+ member community to execute a comprehensive qualitative research project among all of these targets. 

Read on to understand how Vet Access was able to overcome the challenges of a comprehensive targeting strategy for a successful outcome and change expectations for their client. Download your free copy today!